Designing a retail-ready packaging box for Novaskin’s star-shaped vitamin patches.
TOOLS
Illustrator, Photoshop, Procreate
TIMELINE
20 Weeks, Summer/Fall 2025
PROJECT OVERVIEW
Novaskin is a forward-thinking wellness company redefining how health solutions are delivered and experienced. The project involved designing a retail-ready packaging box Novaskin’s star-shaped vitamin patches. The packaging was intended for both physical retail and e-commerce, requiring high display visibility as a new product entering the market. Targeted toward young Indian adults and wellness-conscious consumers, the the overall tone was defined as clean, functional, and slightly playful, striking a balance between clinical clarity and youthful energy.
INITIAL IDEAS
CLIENT FEEDBACK
final nova patch packaging
REVISING THE COLOUR PALETTE
Colour Strategy
The initial palette used bold, complementary colors to break away from the pastel-heavy look common in wellness brands, positioning the NovaPatch as fresh, functional, and forward-thinking. After client feedback, the palette shifted toward a monochromastic, muted colour palette to create a more premium and cohesive visual identity. This approach introduced subtle depth through tonal variations and gradients, giving the packaging a clean, modern, and trustworthy feel while maintaining a sense of vitality and shelf impact.
Iteration & Development
The evolution of the packaging through two key iterations (the third is the final). Each round incorporated client feedback and strategic refinements. Initial concepts explored a bold, energetic aesthetic that established the foundation for the NovaPatch identity. Client feedback from this stage focused on refining clarity, tone, and hierarchy. The direction shifted toward a lightly muted and premium color palette for a more refined look as aforementioned. Key selling points of the product—such as fast acting, increased focus, and clinically trialed—were to be highlighted more prominently on the front.
The client also suggested adding small instructional visuals on the back to illustrate application steps and reduce clutter on the front. These notes helped guide the next round toward a cleaner, more functional layout with a stronger product narrative.
Expanding The System
With the colorway and overall design system for the NovaPatch finalized, the next step was to expand the visual language across the full product range: the Multivitamin Patch, Sleep Patch, and B-12 & Iron Patch.
Iteration & Development
The evolution of the packaging through two key iterations (the third is the final). Each round incorporated client feedback and strategic refinements. Initial concepts explored a bold, energetic aesthetic that established the foundation for the NovaPatch identity. Client feedback from this stage focused on refining clarity, tone, and hierarchy. The direction shifted toward a lightly muted and premium color palette for a more refined look as aforementioned. Key selling points of the product—such as fast acting, increased focus, and clinically trialed—were to be highlighted more prominently on the front.
The client also suggested adding small instructional visuals on the back to illustrate application steps and reduce clutter on the front. These notes helped guide the next round toward a cleaner, more functional layout with a stronger product narrative.
The evolution of the packaging through two key iterations (the third is the final). Each round incorporated client feedback and strategic refinements. Initial concepts explored a bold, energetic aesthetic that established the foundation for the NovaPatch identity. Client feedback from this stage focused on refining clarity, tone, and hierarchy. The direction shifted toward a lightly muted and premium color palette for a more refined look as aforementioned. Key selling points of the product—such as fast acting, increased focus, and clinically trialed—were to be highlighted more prominently on the front.
The client also suggested adding small instructional visuals on the back to illustrate application steps and reduce clutter on the front. These notes helped guide the next round toward a cleaner, more functional layout with a stronger product narrative.
ABOUT
Dipika Sharma · 2026
dipikaannesharma@gmail.com
RESUME · LinkedIn
