TOOLS
Illustrator, InDesign, AfterEffects, Photoshop, Procreate
TIMELINE
21 Weeks, Spring 2025
PROJECT OVERVIEW
Dancers’ Symposium is the largest student-run dance organisation that hosts a biannual showcase bringing together dancers from across campus and beyond. For their Spring 2025 show, the theme — “Rogue” — celebrated rebellion, individuality, and breaking from convention. As the principal designer for the show, I set out to translate that fearless energy into a bold, grungy visual language that captured the raw movement and unapologetic attitude of going rogue.
BUILDING THE
BRAND SYSTEM
The Spirit of Going Rogue
Drawing inspiration from underground culture, street typography, and the idea of controlled chaos, the identity system uses sharp geometric forms, layered textures, and a grid-based layout that feels simultaneously structured and unrestrained. I wanted the logo to embody the dynamism, motion, and power of performance.
application
Print Collateral
application
Merchandise
Final Thoughts
Rogue is a bold exploration of brand identity in motion. From typeface experimentation to social and print applications, every element was designed to capture the brand’s fearless, unconventional personality. This project pushed me to think strategically and creatively, translating abstract concepts into a cohesive, adaptable visual system. The result is a dynamic brand experience that is both memorable and unmistakably Rogue.
Dipika Sharma · 2026
dipikaannesharma@gmail.com
RESUME · LinkedIn